Client: BFit Crossfit
Services Provided: Complete rebrand including logo design, website design and brand integration across a variety of marketing materials and gym aesthetic.
BFit Crossfit has an awesome vision for helping everyday people achieve extraordinary fitness and health goals. The challenge was to get the message to potential members that Crossfit is not just for elite athletes or people who are already fit. It is for people in all stages of life. For the mother or father who wants to achieve a more healthy lifestyle or for a firefighter who wants to get it better shape so he can be more efficient at his job.
The old logo and branding was poorly designed, too busy and outdated. The goal for the new logo and branding was to design a clean logo mark and visual system that could uphold the integrity of the vision and endure the test of time.
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